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List of 162k Surnames (Last Names) by Ethnic Origin (Multicultural Diversity Marketing)
List of 162k Surnames (Last Names) by Ethnic Origin (Multicultural Diversity Marketing)
List of 162k Surnames (Last Names) by Ethnic Origin (Multicultural Diversity Marketing)
List of 162k Surnames (Last Names) by Ethnic Origin (Multicultural Diversity Marketing)
List of 162k Surnames (Last Names) by Ethnic Origin (Multicultural Diversity Marketing)
List of 162k Surnames (Last Names) by Ethnic Origin (Multicultural Diversity Marketing)

List of 162k Surnames (Last Names) by Ethnic Origin (Multicultural Diversity Marketing)

TL;DR

    • MUST HAVE ethnic origin list to connect with multicultural audience: over 162k last names broken down by ethnic groups . This is all you ever need to master the art of engaging a multicultural audience.
    • Key information includes ranking by last names, number of people in the US with the last name, and ethnicity breakdown for each name.
    • Diverse and complete ethnic categories: Categories include white, black (or African-American), Asian, Native Hawaiian, American Indian, Alaskan, combination of two or more races, Hispanic and Latino origin.
    • Build emotional connections to secure conversions: Customize your marketing communication in tune with ethnic nuances to engage with your subcultural audience. 
    • Accurate. Reliable. Precise. Start personalizing your marketing message and increase your conversion rates by 35%, email open rates by 50%, click-through rates by 25% and sales by over 25%
    • Credible data sources: list of last names by ethnic origin was collected form publicly available government data sources (U.S. Census Bureau, 2010 Census.)
    • Customer satisfaction guaranteed: once you buy surname list - you own the dataset (no APIs, no hidden fees, no recurring payments)

Unleash the Power of Multicultural Marketing

Did you know that multicultural consumers represent a sizeable 40% of the population? Yet multicultural ads spend makes up a mere 5% of marketing budgets.

This lopsided ad spend indicates that marketers today continue to overlook the importance of marketing to ethnic origins. Ad spends that does not closely correlate with the market population points to this. That brand ads are speaking to the general population with common communication.


We recognize that a one-size-fits-all approach will not work. Generalizing marketing efforts fail simply because it will not appeal to a specific audience. And winning over that ethnic segment will give you the edge your business needs to forge forward ahead of the competition.

Don’t Make That Mistake. Launch Heart-Felt Marketing Initiatives to Reach Out to Ethnic Communities

You may have amassed a list of leads from your online lead drop form. Or may have collected participant’s information from a recent viewing event at your physical store.

Perhaps you may have partnered an affiliate brand to drive awareness digitally. Through these initiatives, you would have garnered basic information. The barest minimum was asked to prevent any resistance from providing such information.

Apart from your lead’s name, email, and contact number, what else do you know about him or her? How can we maximize these leads with skeletal information?

This is where our list of surnames by the ethnic origin will help you gain better insights and create a robust profile of your lead. Simply append our list of surnames to your existing database to ascertain their ethnic origin. With this information, you are now ready to launch differentiated marketing messages in-tune with their cultural nuances.

You must treat ethnic consumers as distinct markets and target them using differentiated marketing strategies.

Ignoring the unique experiences by ethnicity is a marketing pitfall as this alienates audiences of diverse origins

Knowing a customer’s origin will give you insights into how consumers shop, how much consumers are willing to spend, what type of products and even color they prefer, and many more consumer behavioral traits that influence their shopping behaviors.

Marketing in the US is complex and unlike other geographies. This is because close to 40% of the US population is made of multicultural segments. Multicultural segments are projected to grow in the foreseeable future. And this diversity can complicate the marketing process.

For businesses to survive, this is the cohort of customers that must be targeted.

To engage multicultural audiences, you must use effective culturally-specific messaging campaigns

  1. Access the Dataset – After purchasing, you’ll be able to access a dataset. Next, you can download the datasets either in CSV or SQL file format. Along with the dataset, you will receive access to step-by-step instructions on how to use it.
how upload csv file to the database  
  1. Upload the Datasets to your CRM environment:
    1. You will need to create a table in your CRM environment to ‘host’ the dataset.
    2. You will receive the instructions with all the specifics including table fields, data types, etc
  1. Append the Dataset to your customer data: using left join, join Last Name by Ethnic Origin dataset to your customer's last name to append the ethnic origin value.

Now you can start personalizing your marketing message using multicultural marketing segmentation techniques and increase your conversion rates by 35%, email open rates by 50%, click-through rates by 25% and sales by over 25%.

Column

DataType

Definition

name

varchar(150)

surname

rank

Int

National rank in 2010

count

Int

Frequency: num. of occurrences nationally in 2010

prop100k

Int

Proportion per 100,000 population for name

cum_prop100k

Int

Cumulative proportion per 100,000 population

pctwhite

Float

Percent Non-Hispanic White Alone

psctblack

Float

Percent Non-Hispanic Black or African American Alone

pctapi

Float

Percent Non-Hispanic Asian and Native Hawaiian and Other Pacific Islander Alone

pctaian

Float

Percent Non-Hispanic American Indian and Alaska Native Alone

pct2prace

Float

Percent Non-Hispanic Two or More Races

pcthispanic

Float

Percent Hispanic or Latino origin

supressed

Float

Percent suppressed for confidentiality

Use Cases and Benefits

Here’s how our list of surnames by ethnic origins can propel your brand’s growth exponentially.

  1. Communicate in the Right Language 

    Customize your ad campaigns to suit the language of choice or nuances of the ethnic audience you wish to reach. If you are marketing in-home theater systems in localities with more Hispanics, African Americans, or Asian Americans, then the home setting should reflect the actual home life of the community you are targeting.

    To develop effective marketing campaigns, your messaging must resonate with the ethnic community. Strike a chord with ethnic communities by using colloquial slangs and word puns that they can resonate with.

    Essentially, the end goal of an effective ethnic marketing campaign is to make a community feel special. The ultimate goal is to transform the newly acquired customer to become a loyal customer of your product or service.

    To succeed in culturally diverse markets like the U.S. and the UK, marketers must make a concerted effort to entice lucrative ethnic markets by developing customized marketing strategies.

  2. Show an Understanding of Unique Cultures and Build Trust

    Want to reach out to powerful minorities with spending power? Then it’s time to take stock of your marketing strategies and revamp it accordingly. You must design messaging that celebrates the values and cultures of these minorities. Messages should have an authentic appeal to influence behaviors and tastes.

    This is why it’s occasionally necessary to create custom versions of the same content to serve a diverse community. Mapping your existing base to our list of ethnic names will help you identify their cultural origins. From there onward, you can localize your overarching brand campaign with cultural nuances for the specific market.

    By doing so, that extra adaptation costs for marketing creative will work harder and give you better returns, higher conversions. Splurging on homogeneous campaigns will not give you the needed revenue lift if you do not engage in sub-cultural cohorts of consumers.

  3. Tap into an Ethnic  Segment that has Alluded your Brand to Gain Market Share

    Our list of ethnic surnames will help you develop marketing strategies that do not homogenize cultural experiences. But one that recognizes each culture’s uniqueness and resonates with the community.

    Once you have identified a segment of consumers of ethnic origins that deliver strong conversions and high purchase value, you can execute a Facebook lookalike strategy to increase awareness among the community. You can further A/B test your creative and offer to optimize the ad campaign and bring down your cost per acquisition.

  4. Launch Inclusive Multicultural Marketing Campaigns 

    When you know which cohort of customers are eluding your brand, you can tailor your messaging’s and use imageries to appeal to this segment.

    Use visuals that show the different races coming together while displaying a strong camaraderie amongst each other. Think along the lines of Coca Cola’s popular advertisement, “America is Beautiful” as a classic example. The multinational giant successfully highlighted the melting pot of cultures that coexist harmoniously.

    Done correctly, winning the hearts of ethnic cultures creates positive brand affiliation and sets you on track to garner new clients.

Worry-Free Licensing (You Own the Dataset. No Recurring Fees or Hidden Charges) 

Once you purchase the database, you can download the dataset and the database is yours forever. There are no subscriptions or recurring fees or any other hidden fees. It's easy to download and use (it takes less than 30 minutes to download, append, and start using the list of surnames by ethnic origin).

Powerful Marketing A Few Clicks Away

We’ve done the hard work for you by meticulously extracting a rich list of names by gender from reputable, publicly available data sources. With our self-serving dataset by gender, the power of target marketing is now in your hands. And executable within clicks. You can personalize your marketing strategy based on gender, and deliver content that transforms a solicited lead to a consumer.
Above it all, you will save time from researching, scraping, processing and cleaning the data.

By unleashing personalized marketing to tap into growing sub-cultural segmentation, you can now increase purchase rate by 70%, improve targeting reach by over 90%, achieve open rate and click-through rates of 100% and boost  4 product engagement by 4.5X.



How will I receive the data package?

Immediately after your purchase (or download a free sample), you will receive a confirmation email with the download link and your receipt. The email will also include all the necessary instruction on how to use the dataset.

Are my payment details secure?

Yes. Payments take place over a secure, encrypted connection and we do not store or record your card details.

Do you provide a discount for charities and non-profit organizations?

Yes. If you’re buying on behalf of a registered charity or non-profit organization, please contact us. We are more than happy to provide you with a 25% discount on all purchase

What is included in the dataset?

You will receive a CSV and SQL files that include 2 columns: First Name and Gender. Each Name will be classified as either Male | Female | Unisex

What do I do once I receive the data?

DatasetsDB has made the entire process of buying and accessing datasets very simple. Once you have chosen and purchased the data, you can start using that data right away:

  1. You will receive an email with instructions on how to use the dataset, and a link where to download the data package. The data package comes in 2 formats: CSV file and SQL file (same data, two different formats).
  2. You will need to create a table in your CRM environment to "host" the dataset
  3. You will need to upload a dataset file to the table you just created.
  4. Now you are good to go! You can now use the dataset to match (join) with your customer’s data using 'key joining column'.

Once I buy the dataset – do I own it?

Yes! You own the data file but please note that it cannot be transferred or resold. The file you purchase from datasetsDB.com can be used for your business only.

Can I “return” the datasets and receive a refund?

Yes, you can! When we say that customer’s satisfaction guaranteed – we really mean it! If you decided to “return” your package – you’ll get all your money back, no questions asked

 



How will I receive the data package?

Immediately after your purchase, you will receive a confirmation email with the download link and your receipt. The email will also include all the necessary instruction on how to use the dataset.

Are my payment details secure?

Yes. Payments take place over a secure, encrypted connection and we do not store or record your card details.

Do you provide a discount for charities and non-profit organizations?

Yes. If you’re buying on behalf of a registered charity or non-profit organization, please contact us. We are more than happy to provide you with a 25% discount on all purchase

What is included in the dataset?

You will receive a CSV and SQL files that include 2 columns: First Name and Gender. Each Name will be classified as either Male | Female | Unisex

What do I do once I receive the data?

DatasetsDB has made the entire process of buying and accessing datasets very simple. Once you have chosen and purchased the data, you can start using that data right away:

  1. You will receive an email with instructions on how to use the dataset, and a link where to download the data package. The data package comes in 2 formats: CSV file and SQL file (same data, two different formats).
  2. You will need to create a table in your CRM environment to "host" the dataset
  3. You will need to upload a dataset file to the table you just created.
  4. Now you are good to go! You can now use the dataset to match (join) with your customer’s data using 'key joining column'.

Once I buy the dataset – do I own it?

Yes! You own the data file but please note that it cannot be transferred or resold. The file you purchase from datasetsDB.com can be used for your business only.

Can I “return” the datasets and receive a refund?

Yes, you can! When we say that customer’s satisfaction guaranteed – we really mean it! If you decided to “return” your package – you’ll get all your money back, no questions asked

 

Dataset Description

TL;DR

    • MUST HAVE ethnic origin list to connect with multicultural audience: over 162k last names broken down by ethnic groups . This is all you ever need to master the art of engaging a multicultural audience.
    • Key information includes ranking by last names, number of people in the US with the last name, and ethnicity breakdown for each name.
    • Diverse and complete ethnic categories: Categories include white, black (or African-American), Asian, Native Hawaiian, American Indian, Alaskan, combination of two or more races, Hispanic and Latino origin.
    • Build emotional connections to secure conversions: Customize your marketing communication in tune with ethnic nuances to engage with your subcultural audience. 
    • Accurate. Reliable. Precise. Start personalizing your marketing message and increase your conversion rates by 35%, email open rates by 50%, click-through rates by 25% and sales by over 25%
    • Credible data sources: list of last names by ethnic origin was collected form publicly available government data sources (U.S. Census Bureau, 2010 Census.)
    • Customer satisfaction guaranteed: once you buy surname list - you own the dataset (no APIs, no hidden fees, no recurring payments)

Unleash the Power of Multicultural Marketing

Did you know that multicultural consumers represent a sizeable 40% of the population? Yet multicultural ads spend makes up a mere 5% of marketing budgets.

This lopsided ad spend indicates that marketers today continue to overlook the importance of marketing to ethnic origins. Ad spends that does not closely correlate with the market population points to this. That brand ads are speaking to the general population with common communication.


We recognize that a one-size-fits-all approach will not work. Generalizing marketing efforts fail simply because it will not appeal to a specific audience. And winning over that ethnic segment will give you the edge your business needs to forge forward ahead of the competition.

Don’t Make That Mistake. Launch Heart-Felt Marketing Initiatives to Reach Out to Ethnic Communities

You may have amassed a list of leads from your online lead drop form. Or may have collected participant’s information from a recent viewing event at your physical store.

Perhaps you may have partnered an affiliate brand to drive awareness digitally. Through these initiatives, you would have garnered basic information. The barest minimum was asked to prevent any resistance from providing such information.

Apart from your lead’s name, email, and contact number, what else do you know about him or her? How can we maximize these leads with skeletal information?

This is where our list of surnames by the ethnic origin will help you gain better insights and create a robust profile of your lead. Simply append our list of surnames to your existing database to ascertain their ethnic origin. With this information, you are now ready to launch differentiated marketing messages in-tune with their cultural nuances.

You must treat ethnic consumers as distinct markets and target them using differentiated marketing strategies.

Ignoring the unique experiences by ethnicity is a marketing pitfall as this alienates audiences of diverse origins

Knowing a customer’s origin will give you insights into how consumers shop, how much consumers are willing to spend, what type of products and even color they prefer, and many more consumer behavioral traits that influence their shopping behaviors.

Marketing in the US is complex and unlike other geographies. This is because close to 40% of the US population is made of multicultural segments. Multicultural segments are projected to grow in the foreseeable future. And this diversity can complicate the marketing process.

For businesses to survive, this is the cohort of customers that must be targeted.

To engage multicultural audiences, you must use effective culturally-specific messaging campaigns

How It Works

  1. Access the Dataset – After purchasing, you’ll be able to access a dataset. Next, you can download the datasets either in CSV or SQL file format. Along with the dataset, you will receive access to step-by-step instructions on how to use it.
how upload csv file to the database  
  1. Upload the Datasets to your CRM environment:
    1. You will need to create a table in your CRM environment to ‘host’ the dataset.
    2. You will receive the instructions with all the specifics including table fields, data types, etc
  1. Append the Dataset to your customer data: using left join, join Last Name by Ethnic Origin dataset to your customer's last name to append the ethnic origin value.

Now you can start personalizing your marketing message using multicultural marketing segmentation techniques and increase your conversion rates by 35%, email open rates by 50%, click-through rates by 25% and sales by over 25%.

Tech Specs

Column

DataType

Definition

name

varchar(150)

surname

rank

Int

National rank in 2010

count

Int

Frequency: num. of occurrences nationally in 2010

prop100k

Int

Proportion per 100,000 population for name

cum_prop100k

Int

Cumulative proportion per 100,000 population

pctwhite

Float

Percent Non-Hispanic White Alone

psctblack

Float

Percent Non-Hispanic Black or African American Alone

pctapi

Float

Percent Non-Hispanic Asian and Native Hawaiian and Other Pacific Islander Alone

pctaian

Float

Percent Non-Hispanic American Indian and Alaska Native Alone

pct2prace

Float

Percent Non-Hispanic Two or More Races

pcthispanic

Float

Percent Hispanic or Latino origin

supressed

Float

Percent suppressed for confidentiality


Use Cases

Use Cases and Benefits

Here’s how our list of surnames by ethnic origins can propel your brand’s growth exponentially.

  1. Communicate in the Right Language 

    Customize your ad campaigns to suit the language of choice or nuances of the ethnic audience you wish to reach. If you are marketing in-home theater systems in localities with more Hispanics, African Americans, or Asian Americans, then the home setting should reflect the actual home life of the community you are targeting.

    To develop effective marketing campaigns, your messaging must resonate with the ethnic community. Strike a chord with ethnic communities by using colloquial slangs and word puns that they can resonate with.

    Essentially, the end goal of an effective ethnic marketing campaign is to make a community feel special. The ultimate goal is to transform the newly acquired customer to become a loyal customer of your product or service.

    To succeed in culturally diverse markets like the U.S. and the UK, marketers must make a concerted effort to entice lucrative ethnic markets by developing customized marketing strategies.

  2. Show an Understanding of Unique Cultures and Build Trust

    Want to reach out to powerful minorities with spending power? Then it’s time to take stock of your marketing strategies and revamp it accordingly. You must design messaging that celebrates the values and cultures of these minorities. Messages should have an authentic appeal to influence behaviors and tastes.

    This is why it’s occasionally necessary to create custom versions of the same content to serve a diverse community. Mapping your existing base to our list of ethnic names will help you identify their cultural origins. From there onward, you can localize your overarching brand campaign with cultural nuances for the specific market.

    By doing so, that extra adaptation costs for marketing creative will work harder and give you better returns, higher conversions. Splurging on homogeneous campaigns will not give you the needed revenue lift if you do not engage in sub-cultural cohorts of consumers.

  3. Tap into an Ethnic  Segment that has Alluded your Brand to Gain Market Share

    Our list of ethnic surnames will help you develop marketing strategies that do not homogenize cultural experiences. But one that recognizes each culture’s uniqueness and resonates with the community.

    Once you have identified a segment of consumers of ethnic origins that deliver strong conversions and high purchase value, you can execute a Facebook lookalike strategy to increase awareness among the community. You can further A/B test your creative and offer to optimize the ad campaign and bring down your cost per acquisition.

  4. Launch Inclusive Multicultural Marketing Campaigns 

    When you know which cohort of customers are eluding your brand, you can tailor your messaging’s and use imageries to appeal to this segment.

    Use visuals that show the different races coming together while displaying a strong camaraderie amongst each other. Think along the lines of Coca Cola’s popular advertisement, “America is Beautiful” as a classic example. The multinational giant successfully highlighted the melting pot of cultures that coexist harmoniously.

    Done correctly, winning the hearts of ethnic cultures creates positive brand affiliation and sets you on track to garner new clients.

Worry-Free Licensing (You Own the Dataset. No Recurring Fees or Hidden Charges) 

Once you purchase the database, you can download the dataset and the database is yours forever. There are no subscriptions or recurring fees or any other hidden fees. It's easy to download and use (it takes less than 30 minutes to download, append, and start using the list of surnames by ethnic origin).

Powerful Marketing A Few Clicks Away

We’ve done the hard work for you by meticulously extracting a rich list of names by gender from reputable, publicly available data sources. With our self-serving dataset by gender, the power of target marketing is now in your hands. And executable within clicks. You can personalize your marketing strategy based on gender, and deliver content that transforms a solicited lead to a consumer.
Above it all, you will save time from researching, scraping, processing and cleaning the data.

By unleashing personalized marketing to tap into growing sub-cultural segmentation, you can now increase purchase rate by 70%, improve targeting reach by over 90%, achieve open rate and click-through rates of 100% and boost  4 product engagement by 4.5X.

FAQ



How will I receive the data package?

Immediately after your purchase (or download a free sample), you will receive a confirmation email with the download link and your receipt. The email will also include all the necessary instruction on how to use the dataset.

Are my payment details secure?

Yes. Payments take place over a secure, encrypted connection and we do not store or record your card details.

Do you provide a discount for charities and non-profit organizations?

Yes. If you’re buying on behalf of a registered charity or non-profit organization, please contact us. We are more than happy to provide you with a 25% discount on all purchase

What is included in the dataset?

You will receive a CSV and SQL files that include 2 columns: First Name and Gender. Each Name will be classified as either Male | Female | Unisex

What do I do once I receive the data?

DatasetsDB has made the entire process of buying and accessing datasets very simple. Once you have chosen and purchased the data, you can start using that data right away:

  1. You will receive an email with instructions on how to use the dataset, and a link where to download the data package. The data package comes in 2 formats: CSV file and SQL file (same data, two different formats).
  2. You will need to create a table in your CRM environment to "host" the dataset
  3. You will need to upload a dataset file to the table you just created.
  4. Now you are good to go! You can now use the dataset to match (join) with your customer’s data using 'key joining column'.

Once I buy the dataset – do I own it?

Yes! You own the data file but please note that it cannot be transferred or resold. The file you purchase from datasetsDB.com can be used for your business only.

Can I “return” the datasets and receive a refund?

Yes, you can! When we say that customer’s satisfaction guaranteed – we really mean it! If you decided to “return” your package – you’ll get all your money back, no questions asked

 



How will I receive the data package?

Immediately after your purchase, you will receive a confirmation email with the download link and your receipt. The email will also include all the necessary instruction on how to use the dataset.

Are my payment details secure?

Yes. Payments take place over a secure, encrypted connection and we do not store or record your card details.

Do you provide a discount for charities and non-profit organizations?

Yes. If you’re buying on behalf of a registered charity or non-profit organization, please contact us. We are more than happy to provide you with a 25% discount on all purchase

What is included in the dataset?

You will receive a CSV and SQL files that include 2 columns: First Name and Gender. Each Name will be classified as either Male | Female | Unisex

What do I do once I receive the data?

DatasetsDB has made the entire process of buying and accessing datasets very simple. Once you have chosen and purchased the data, you can start using that data right away:

  1. You will receive an email with instructions on how to use the dataset, and a link where to download the data package. The data package comes in 2 formats: CSV file and SQL file (same data, two different formats).
  2. You will need to create a table in your CRM environment to "host" the dataset
  3. You will need to upload a dataset file to the table you just created.
  4. Now you are good to go! You can now use the dataset to match (join) with your customer’s data using 'key joining column'.

Once I buy the dataset – do I own it?

Yes! You own the data file but please note that it cannot be transferred or resold. The file you purchase from datasetsDB.com can be used for your business only.

Can I “return” the datasets and receive a refund?

Yes, you can! When we say that customer’s satisfaction guaranteed – we really mean it! If you decided to “return” your package – you’ll get all your money back, no questions asked