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Solutions

datasetsDB offers unique datasets for Marketing, Analytics and Data Science to empower businesses of all sizes.

We offer Do-it-Yourself consumer attributes datasets that will help you to enrich, enhance and clean your customers data. With our datasets you will save time, money and you will get more customer attributes than any "traditional" data enhancement vendor can offer.

I. Effortless Data Enrichment and Enhancement - GET ACCESS TO OVER 600 data attributes

Your customers are your most valuable asset. Get to know them better.

datasetsDB offers dozens of datasets and over 600 data attributes to enhance your customer data. Own the entire process and append customer info that you have collected (such as e-mail address, first name, zip code and etc) to hundreds of attributes that datasetsDB collected for you, such as gender, population density, average household income, buyer propensity and more. With accurate and personalized analysis, you can take your consumer segmentation to a new level

Prospect Targeting. By targeting consumer segments that mirror your ideal customer, learn where to find new prospects with similar attributes to your most profitable buyers. Narrow your marketing focus and avoid the pitfall of casting a wide target that delivers poor conversion results and wasted marketing costs. By targeting consumer segments that mirror your ideal customer, learn where to find new prospects with similar attributes to your most profitable buyers
Personalize your marketing message to potential buyers based on their pre-set characteristics. Customer Targeting. Personalize your marketing message to potential buyers based on their pre-set characteristics. Know your customer’s likes and dislikes, choice of language, gender, and serve-up effective marketing campaigns to optimize conversion rates.
Strategic Marketing Campaigns. Make precise decisions on campaign types that will work. Launch price-offs campaigns to price-sensitive clients, and loyalty programs or giveaways that will attract walk-in clients. Put an end to second-guessing the type of marketing campaigns that will work by relying on data-driven analytics. Make precise decisions on marketing campaign types that will work
Carve out segments of potential buyers from your existing clientele based on demographic profiles, location, average household income, and other dimensions Precise Segmentation: Carve out segments of potential buyers from your existing clientele based on demographic profiles, location, and other dimensions. Then design unique engagement, retention and cross-sell programs that will boost your customer’s lifetime value with you. Our turn-key data will help your marketing and product teams come up with more sophisticated and powerful models.
Grow market share: Size up your market potential and intensity of competition by location. Make strategic decisions to penetrate a new market, launch horizontal and vertical product line extensions based on the market’s needs and attributes, and ascertain if there is a demand for your product or service. Use our datasets to determine if a market is over-saturated with competing products or services..  Size up your market potential and intensity of competition by location
Our datasets help businesses achieve exponential growth by leveraging on your customers Jump-starting Exponential Revenue Growth - Our datasets help businesses achieve exponential growth by leveraging on your customers. Our datasets will help you enrich, enhance and clean your customers’ data. You’ll be able to get additional insights into your customers and focus on the marketing campaigns that target the right customers, at the right time with the most relevant message. 


II. Data Cleansing for Better Analysis & Business Insight

Did you know that Data Scientists spend 80% of their time cleaning data and the other 20% complaining about it?

Every marketer knows that a clean database is the first step to ensure marketing messages reach prime prospects. Over the years, it is common for businesses to amass an inventory of erroneous data. Some of the activities that can compromise your data hygiene include data entry error or glitches in system updates, making data cleaning an important, routine step.

With datasetsDB’s proprietary data cleansing datasets, you'll be able to scrub your data and remove errors in your base. Our datasets will help you to identify spelling errors, add missing characters to the domain name, identify bogus e-mails, add extensions, flag potential bad emails containing foul language and rectify other formatting errors. Regular maintenance of e-mail list hygiene is quintessential to ensure data integrity.

By correcting small errors, you can make a big impact on your direct marketing activities and its results. We guarantee that clean records will transform you into a leading marketing powerhouse.

III. Consumer Scoring and Persona Graph

datasetsDB transforms the way businesses identify and target their best and worst customers. Using cutting-edge machine learning techniques, based on custom research, segmentation and multi-cultural insights, datasetsDB created a unique consumer scoring data mechanism. Our proprietary scoring mechanism will identify the right customers to target. You can either access the datasetsDB Consumer Scoring list and merge it with your own CRM. Or we can create a Custom Persona Graph to account for prospects and buyers coming through your acquisition funnel.

By using datasetDB’s proprietary solution, you’ll be able to score your customers based on unique consumer clusters that datasetsDB’s machine learning algorithm has created. You’ll be able to identify and understand your most profitable customers to maximize market planning, media strategy, cross-selling, retention marketing and customer acquisition.